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Google Buzz Has Completely Changed the Game

February 16, 2010

Google Buzz Has Completely Changed the Game: Here’s How

“The Social Analyst is a weekly column by Mashable Co-EditorBen Parr, where he digs into social media trends and how they are affecting companies in the space.

GoogleGoogle may have finally figured out social media, even if there have been some major slip-ups in the way. The implications of that realization could dramatically change social media as a tool and as an industry.

On Tuesday, February 9th, Google launched Buzz for Gmail, a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing GmailGmail as the conduit. The result: over 160,000 Google Buzz posts and comments per hour.

It’s becoming increasingly clear that Google didn’t launch a small addition to Gmail — no, it has dropped a nuclear bomb whose fallout will permanently alter the social media landscape. I could never have predicted that it would become so popular so fast when I first learned about it.

Why? Why has it grown so rapidly? Why has it riled up such strong emotions on both sides? Are the privacy issues going to permanently damage Google? And most of all, what does Google BuzzGoogle Buzz mean for Twitter, Facebook, and the rest of the social media world?

I’m going to tackle all of these questions and more in this week’s in-depth colum.” – Mashable

Read the full column here.

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