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Corporations Work with Social Media to Create “Good” Buzz

February 18, 2010

It’s definitely great to see large companies focusing on putting the “good” out there when it comes to promotion. Social media is a new outlet for large companies to communicate with their public about the good things they are doing. The following Mashable article outlines 5 major companies who are part of this movement. We can only hope that others will start to follow in their shoes.

5 Winning Corporate Social Good Campaigns

“Companies on the social web are increasingly trying to create better relationships by doing good. These social media efforts have created incredible new ways for companies to partner with non-profits and customers. The resulting wide ranging series of initiatives include contests, giveaways, fundraising drives and events to benefit communities.

While cause marketing and corporate social responsibility (CSR) programs have been around for some time with fantastic campaigns, open crowd-oriented social media initiatives are new. We decided to take a look at some of the best corporate efforts around.

These five initiatives represent some of the best corporate “social media for social good” campaigns to date.”

Read the full article from Mashable here.

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