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Inbound Marketing vs. Outbound Marketing: What’s the difference?

February 19, 2010

It took me a bit to truly understand the nature of inbound marketing vs. outbound marketing. Are you savvy to this terminology? Traditional forms of outbound marketing are dated and challenging (esp. cold calling because of new do not call regulations). Now that a large portion of the community communicates through social media and blogging, it is vital to any new business to actively participate in getitng your message out there in creative forms.  The more links and resources you have pointing to your website the better. This is called inbound traffic: people seeking you who you didn’t have to seek out yourself.

Read this article to learn more about Inbound marketing and it’s value to your business.

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