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Inbound Marketing vs. Outbound Marketing: What’s the difference?

February 19, 2010

It took me a bit to truly understand the nature of inbound marketing vs. outbound marketing. Are you savvy to this terminology? Traditional forms of outbound marketing are dated and challenging (esp. cold calling because of new do not call regulations). Now that a large portion of the community communicates through social media and blogging, it is vital to any new business to actively participate in getitng your message out there in creative forms.  The more links and resources you have pointing to your website the better. This is called inbound traffic: people seeking you who you didn’t have to seek out yourself.

Read this article to learn more about Inbound marketing and it’s value to your business.

Tiger Woods apologizes: Do you think he’s really changed?

February 19, 2010

Tiger Woods will go before the cameras Friday for the first time since his sex scandal erupted and apologize for cheating on his wife with a bevy of babes. But he’ll be flying solo.

PGA Tour pal Brad Faxon told a Boston radio station that Woods’ long-suffering spouse, Elin Nordegren, won’t be with him. Instead, retired NBA superstar Michael Jordan will be there to provide Woods some morale support.

“I know Michael Jordan’s going to be there,” Faxon told WEEI-AM’s Dennis & Callahan show. “I know Elin is not going to be there … I think Tiger really wants some friends there. That’s why this thing is really a mystery to me.” It will be the first time he’s faced the public since his lurid – and disastrous – sex scandal broke on Thanksgiving.

CBS has brought in their big gun Katie Couric to anchor the pivotal moment in a sleazy saga that has transfixed the country for months. ABC is siccing their “Good Morning America” anchors Robin Roberts and George Stephanopoulos on the story.

The 950-member Golf Writers Association of America is officially boycotting the affair, saying its “presence, without the ability to ask questions, gives credibility to an event that isn’t worthy of it.”  Woods, 34, is not expected to take questions when he addresses a small group of friends and colleagues – and some tame reporters – at the PGA’s headquarters in Ponte Vedra Beach, Fla. Still, millions of Americans are expected to stop what they’re doing and watch the world’s greatest golfer tries to rescue what remains of his tattered reputation.

When Woods finishes speaking, it’s back to sex addiction therapy for him, PGA Tour commissioner Tim Finchem said.

Woods’ secrets began spilling out early on Nov. 27 when he wife reportedly brandished a golf club and confronted him about his mistresses. The fleeing golfer crashed his Cadillac Escalade into a tree – and totalled his carefully-crafted good guy image.

To repair the damage, Woods apologized on his Web site for his “transgressions” and reportedly underwent sex addiction therapy last month at a Mississippi clinic.

Read the article from the NY Daily News here.  

Watch the video here.

Corporations Work with Social Media to Create “Good” Buzz

February 18, 2010

It’s definitely great to see large companies focusing on putting the “good” out there when it comes to promotion. Social media is a new outlet for large companies to communicate with their public about the good things they are doing. The following Mashable article outlines 5 major companies who are part of this movement. We can only hope that others will start to follow in their shoes.

5 Winning Corporate Social Good Campaigns

“Companies on the social web are increasingly trying to create better relationships by doing good. These social media efforts have created incredible new ways for companies to partner with non-profits and customers. The resulting wide ranging series of initiatives include contests, giveaways, fundraising drives and events to benefit communities.

While cause marketing and corporate social responsibility (CSR) programs have been around for some time with fantastic campaigns, open crowd-oriented social media initiatives are new. We decided to take a look at some of the best corporate efforts around.

These five initiatives represent some of the best corporate “social media for social good” campaigns to date.”

Read the full article from Mashable here.

Class Action Complaint Filed Over Google Buzz…What now?!

February 18, 2010

When Google unleashed Buzz onto Gmail users, did it invade their privacy? Some folks definitely think it did, as a local class action complaint was filed in San Jose federal court, alleging that Google Buzz broke the law by sharing personal data without user consent.

The complaint, filed on behalf of a Florida woman called Eva Hibnick, claims Google have broken several electronic communications laws, with the plaintiff seeking both monetary relief and injunctions to prevent Google from taking similar actions in the future.

This is not the first privacy-related stirrup Google Buzz has caused. Office of the Privacy Commissioner of Canada had some doubts about Google Buzz; the issue then, as it is now, was the fact that Buzz automatically finds users to follow based on your e-mail correspondence.
Google quickly announced some changes in the way Google Buzz handles private data, but that might even reinforce the case that Buzz’s original behavior was breaking the law.

Google declined to comment on this new case, claiming they haven’t yet been served with the complaint.

View the original article from Mashable here.

How safe is a user’s privacy with all this new social media buzz?

February 17, 2010

“A new website called PleaseRobMe.com does nothing more than aggregate publicly shared check-ins, but its name and purpose attempt to shed more light on the dangerous side effects of location-sharing.

It’s no secret that when you share your location via Google Buzz and Foursquare you’re exposing information that could put you at risk. Many of us location-sharers get so caught up in the novelty and bonuses associated with our behavior that we forget the implications of our actions. PleaseRobMe.com seeks to make us more aware.

While the functionality of the site is minimal at best, the fact that you can view a livestream of check-ins — with data aggregated from Foursquare and Twitter — and filter by location or Twitter name is meant to be a bit jarring…” – Mashable

Read the full article here.

Google Buzz Has Completely Changed the Game

February 16, 2010

Google Buzz Has Completely Changed the Game: Here’s How

“The Social Analyst is a weekly column by Mashable Co-EditorBen Parr, where he digs into social media trends and how they are affecting companies in the space.

GoogleGoogle may have finally figured out social media, even if there have been some major slip-ups in the way. The implications of that realization could dramatically change social media as a tool and as an industry.

On Tuesday, February 9th, Google launched Buzz for Gmail, a service for sharing thoughts, multimedia, and your social media feeds with your friends utilizing GmailGmail as the conduit. The result: over 160,000 Google Buzz posts and comments per hour.

It’s becoming increasingly clear that Google didn’t launch a small addition to Gmail — no, it has dropped a nuclear bomb whose fallout will permanently alter the social media landscape. I could never have predicted that it would become so popular so fast when I first learned about it.

Why? Why has it grown so rapidly? Why has it riled up such strong emotions on both sides? Are the privacy issues going to permanently damage Google? And most of all, what does Google BuzzGoogle Buzz mean for Twitter, Facebook, and the rest of the social media world?

I’m going to tackle all of these questions and more in this week’s in-depth colum.” – Mashable

Read the full column here.

Twitter Users React to Google Buzz

February 13, 2010

Some think Google Buzz could be the next huge social platform. Others think it’s one big privacy nightmare. With its launch week drawing to an end, we pinged our friends at Crimson Hexagon for analysis of Twitter user’s opinions.

The results, not surprisingly, are incredibly mixed. 16 percent of the tweets analyzed were characterized as positive, while 14 percent simply express curiosity. The much talked about privacy issues that Google has already moved to address garnered 15 percent of the tweet activity, though a full 50 percent either don’t like Buzz or are already claiming to be done with it. Somewhat surprisingly, 6 percent expressed loyalty to Twitter in their comments – a sign that some view Buzz as a competitive threat.

Read the full article here by Mashable.